Data Storytelling Examples

data storytelling examples show how data visualization and narrative can be used to engage, explain, enlighten, and inspire change. They’re part of infographics, reports, presentations, and more. The key to effective data storytelling is striking the right balance of delivering relevant information that resonates with your audience.

The Art of Data Storytelling: How to Create Compelling Narratives with Numbers

A strong data story starts with setting the scene. Begin with the context and the situation of your data, then identify the key characters in your narrative. Next, reveal the conflict and the problem that your data presents. Finally, share the solution and value to be gained. This should feel inevitable and meaningful for your audience.

For example, if your audience is C-level executives in the B2B space and you have operational data that shows their marketing team spends 10 hours a week manually reporting on marketing metrics, a well-rounded data story would illustrate how much time and resources this could save if these manual reports were automated. This would demonstrate how your solution solves their problem, how it will impact their role or project, and how this impact will have a larger value for the organization as a whole. This emotional portrait will drive your audience to engage with and act on your data story.